Marketing

br MARKETING (2006 ( MARKETING ( Page 1Ans1 . MNC s (Multinational companies ) uniform Loreal companionable function mixed communication techniques to cast traffichip with its in full termediaries so as to maintain good relations and coordination for proper and incidentally touch and supply of goods into the market There are some(prenominal) ways in which Loreal might use communication techniques to influence relationships with intermediaries . ensnare of tender products and increase in enquire of consumer goods of a follow overly affects the intermediaries by increase in demand of their manufacturer goodsAdvertising is on of the roughly most-valuable aspects of communication in which is the most ideal way to convey to guests the launching of a modernistic product and services . Advertising is the most important speciality through which the product reaches the consumers and acts as a primeval reference book of training for customers . Companies are spending bulky amounts in advertising their products and finding out new and ripe ideas to attract customers . In case of Loreal which spends huge amount in advertising of its products , indirectly influences the intermediary companies as the increase in demand for loreal products leads to more(prenominal) than than s coming from Loreal corporation to the intermediaries resulting in income and addition generation . Thus Loreal and intermediaries become more interdependent and overlap of commonplace goals induces positive relationship between them Sharing of information regarding new and advanced technologies would help the intermediary companies to device a more be effective way of production change magnitude its might and produce more goods in less era therefrom helping Loreal . Technological information is gathered through look into and Development (R D ) plane se! ction and in addition through able opinions . Loreal is dependent on its intermediaries for packaging of its products and besides chemical factories for in the raw materials and converts them to finished products (2004 Loreal lav grade trust among its intermediaries by signing long term contracts with them care retail outlets and gain more information from them relating to consumer attitude which volition help in look into study .

These retail outlets leave behind also act as an intermediary for gathering customer feedbacks about the product and also opinions through surveys (2004A long term relationship with inte rmediaries can be achieved through good relationships with consumers . This can only be achieved by providing high quality products at reasonable prices and aim at maximum customer contentment . Moreover sharing of sugar and maintaining transparency would improve relations with intermediaries The public relations department of Loreal should be transparent and arrest questions and queries of intermediaries so as to lift relationship with them (2003 Today outsourcing of various activities to gather information by the companies has proved to be cost effective and time rescuer . Hence many companies source a part of their activities like advertising distribution , customer service or gathering of information to other companies specifically for the purpose . This has led to the asylum of more intermediary relationships . loosely outsourcing is done to companies in underdeveloped countries as they are cheaper and helps the company to reduce its costs . withal Loreal...If you w ant to get a full essay, order it on our website: OrderCustomPaper.com

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