Electronic Arts Case Study

Grand Canyon UniversityIntroduction:Founded in 1982 and establish out of redwood metropolis California, Electronic Arts develops markets, publishes and distributes video game software package playable on various platforms such as personalized computers, Nintendo Vii, GameCube, X Box, Play Station, and wireless devices. The troupe develops a encompassing salmagundi of games such as role playing, racing, fighting, multi player on preeminence games and combat games. It is best known for its wide solicitation of sports based games. These sports games are based on real valet de chambre sports. The most(prenominal) popular ones are Madden (NFL football), FIFA (world cup soccer), NBA (pro basketball), MLB (pro baseball), Tiger timberland Golf and several other collegiate versions as well. (Staff, 2009)The celebrate go with is the largest third sharey video game maker in the world with annual revenues exceeding 4 billion dollars. (Staff, 2009)In this fundament I will try to e valuate the company?s level of corporate social responsibility according to Archie Carroll?s social responsibility framework. There are other get wind issues I will address such as amity leadership philosophy, internal and external influences on their product ascertain and its attempt to acquire one of its major competitors, Take stir up Interactive. Social responsibilities:According to Archie Carroll corporate social responsibility sack be broken into four main categories, economic responsibilities, think responsibilities, ethical responsibilities and philanthropic responsibilities. Economic responsibilities:The most important explode of a business is to be an economic institution. This can be defined as an institution whose objectives is to produce goods and services that a society wants and to sell them at prices that people feel ca-ca the true value of the goods. It must also provide the company with adequate profits in order to ensure its survival of the fittes t of the fittest and growth. (Carroll & ! Buchholtz, 2000)If you look at the amount of products E A sports sells on an annual basis there is... If you want to cave in a full essay, order it on our website: OrderCustomPaper.com

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