Marketing Research Proposal

There be assorted look modes expendd in the inquiry proposal writing. Most of the format is the homogeneous but the pillowcase of query depends on the type of entropy that one(a) requires to take or the type of tuition infallible. The difference in the research method appears at the method of data collection. These methods range from qualitative research methods to quantitative methods. Judging from the amount of work at hard or the type, it determines whether one is going to use interviews, brainnaire, case study, experiment, observation, appreciative inquiry and so on. (McNamara 2008)When dealing with a research such as What atomic number 18 the differences amidst the types of goods bought over the meshing in France and England? In this case, it would be wise to use look into method of data collection. This is be display case of the type of goods involved. In this case, one is sibylline to tucker out into the field and take the samples of the goods that are sol d in the internet in France and in England. With the survey, you go out be undeniable to collect the development from the supermarkets or the online shops base at France and those one based in England.This representation that you need to collect as much information as possible. That actor that the method to use must be cost effective. This place the survey method in a position to quickly and easily get a hoi polloi of information at a lower or a meaningful cost. (Corlien M et al 2003)Advantage This method corporation be considered to have completed anonymous. It is inexpensive to the administrator as for warning one will only need to sit behind the ready reckoner and surf. It is too easy to study and analyze various data from various locations in this case the two countries.Also, you can get a lot of information since many sample data already exists or they are in records. However, it has round disadvantages which range from incomplete data collection since round goods are bought inn private and you might non be sufficient to get them. But all in all I would argue that this is the best method for this type of research in the method of data collection. (Malhotra 2004)With the question such as Is water usage reduced by charging for it per litre instead of making a fixed charge per menage? It would be advisable to collect the data using the interview method. In this case, one is supposed to get first hand information concerning the peoples reply to the charges of water and thus it places the interview as the best option.. Though it is period consuming, costly and sometimes it might be very hard to compare the information, it happens to be the best for this type of information as the investigator will be able to get a wide range of information from the consumer and develop a relationship with the client. (McNamara 2008)There might be some other questions such as Is employee motivation greater in downcast firms? that may require one to apply di fferent methods of data collection. such(prenominal) is the case study method. This would be very effective as the researcher would do a comprehensive study and comparison of cases from different places so that he can have intercourse with a conclusion. The researcher may similarly employ the method of use of checklists. This would be a quick and non baleful method of data collection as all that the researcher necessitate is to get the information of the employees performance from different companies and then compare the results to come up with a solution. (Malhotra 2004)If one has a question such as Do happy employees lead to happy customers? you may be required to employ the method that will give you the best results. In this case, you are dealing with the psycheal experience of the employees themselves. Due to their security concerns, they may not be ready to give the answer concerning the way the questions are asked. So the best method to employ here is the interview and th e observation method of data collection. With the interview, the researcher will be able to win the employees cartel so that they can share with them their experience and their senses concerning the job.The researcher may also employ the observation method where he will be required to observe the customers reaction when dealing with some employees. It should be done in a way that it will not affect the customers reaction. However, this may cause distraction to the customers and result to the type of information collected being not so true and this leads to poor conclusions. (Corlien M et al 2003)Other questions such as Do employee benefits make employees happy? require that one gets the rattling face to face conversation and response from the person addressed. In this type of question, I would suggest that the use of an interview is the best method. This is because, with the interview, one will be able to get the first hand information from the person involved. The researcher wil l be able to vary the type of question to get the real fact about the persons feeling on employee benefit. (Malhotra 2004)After the data has been collected, the researcher should move to the next meter which is the data interpretation and representation.ReferenceCorlien M et al (2003) Designing and Conducting wellness Systems Research Projects Canada IDRC PublicationMalhotra N.K. (2004) Essentials of Marketing Research An Applied Orientation Australia Pearson facts of lifeMcNamara C. (2008) Basic guide to program evaluation authenticity consulting publication lendable from (March 3, 2008)