How Attractive is the Keurig System in the Office Coffee Market Assignment - 1

How Attractive is the Keurig System in the Office C asideee commercialise - Assignment ExampleThe data was collected from these test locations and from the feedback that was received from the occasion, as well as from the contrastive facility managers in these locations.As per the feedback received by the Keurig company, these managers had mentioned that the OCS was considered to be a wonderful type of benefit, which they were subject to provide the company staff and this created a better atmosphere in the entire workplace. Indeed the office managers were really positive regarding the performance and the benefits that the coffee machine placed by the Keurig Company since now they tincture that the staffs enjoy the coffee breaks because of the in-house availability of the coffee. In summation to this, the company is in any case able to save precious office time with the OCS machines, since the staff would otherwise be wasting precious time by fetching coffee breaks outside th e organization, at the nearest coffee houses. The flavor offered by the Keurigs coffee machines was also quite acceptable to the staff since there was a total of eight varieties of flavor.Apart from this the marketing aggroup at Keurig maintained that the use of the OCS coffee machines would lead to lowering the wastage levels of the coffee, that would have otherwise been washed off the drain due to the flavor problems, incorrect type of brewing, or because the coffee becoming stale. In addition to this, the OCS machines could be easily cleaned and maintained quite efficiently. The company also marketed what was popularly called as the K cups. and so as per the company management, it was decided that the company would market and sell both its brewers as well as the K cups through its regional distributors to the offices.Thus the Keurig company was very successful in this market portion since there was approximately a total 1,700 of the OCS distributors and each one of them was ab le to achieve a wallop sales of $1.4 million.