Assignment on Starbucks - 3208 Words

1. INTRODUCTION Since opening its first store in Pike Place Market, Seattle, Washington (USA) in 1971, Starbucks has established itself as the world’s leading retailer, roaster and brand of specialty coffee with over with 17,009 stores in 55 countries. The company, which ranks amongst the world’s top 100 global brands according to Interbrand 2006, has an impressive record of sales and profit growth. In FY2006 Starbucks achieved a sales turnover of $7.8 billion, an increase of 22% on 2005, and operating margin of 11.4%. In 2010 the revenue of Starbucks is $ 10.71 billion. Starbucks Headquarters Seattle Starbucks has grown from a single coffee shop in Seattle 40 years ago to a $6.38 billion worth of an international†¦show more content†¦Partnership with Kraft Foods is formed for the distribution of Starbucks coffee into supermarkets. 1999: Pasqua Coffee Co. and Tazo Tea Company are acquired. 2000: Schultz steps aside as CEO to become chief global strategist, while remaining chairman; Orin Smith takes over as CEO. 2001: Mobilestar- This Texas firm, which shared some history with Wayport signed the first contract with Starbucks in January 2001 to build out thousands of locations. 2005: Introduces Starbucks Coffee Liqueur; Acquires Ethos Water. 2007: Feb 14, 2007 was an auspicious day in the history of Starbucks. On that day Schultz sent an e-mail to Donald, copying the other members of the executive team, entitled â€Å"The Commoditization of the Starbucks Experience.† 2008: In early January 2008, Schultz, the company s chairman, again took over the chief executive post as the company reported the worst quarterly same-store sales in its history. In 2008, total international stores became 5113 store 11567store in United States. 2.1 Why was Starbucks so successful? The dramatic explanation of Starbucks prevalence in today s society says their success was due to the creation of a so-called Third Place culture. In reality, it was because an entrepreneur who believed in strong operations management and having a central focus for everyone in the company to follow. This was the long-term vision of Howard Schultz. He was well aware that developing this coffeeShow MoreRelatedCsr Assignment - Starbucks2467 Words   |  10 PagesREsponsibilities ] | Starbucks | Introduction Starbucks is one of the places to find the world’s best coffees. The first Starbucks opened over forty years ago, in Pioneer Square in downtown Seattle, Washington. The owners’ main philosophy was to provide customers with the world’s finest and richest coffee. Over time, and endeavoring this ultimate philosophy, Starbucks expanded internationally and has more than 19000 stores around the world. The management of Starbucks has managed to improveRead MoreStarbucks Case Assignment Essay2276 Words   |  10 PagesStarbucks Case Assignment starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the companys strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embraceRead MoreAssignment 1 Starbucks Amended1334 Words   |  6 Pagesï » ¿ Starbucks’ Strategy Suggest the key elements of Starbucks’ organizational culture that contributes to its success in a global economy. Indicate management’s role with creating and sustaining the organizational culture. Starbucks was originated in Seattle, Washington in 1971 in which the first shop was opened in Pike’s Place Market. Since then Starbucks has rapidly expanded to over 17,000 stores across the globe with shops in over 50 countries. In doing so Starbucks has become the leadingRead MoreUnderstanding A Business Assignment : Starbucks Corp1887 Words   |  8 PagesUnderstanding a Business Assignment: Starbucks Corp. When Howard Shultz and founders Gordon Bowker, Jerry Baldwin, and Zey Siegl founded the quintessential Starbucks Coffee powerhouse, they had a vision in mind; their vision was to inspire and nurture the human spirit. In a recent partnership with USA today, Starbucks has joined together to raise awareness on the topic of Race, with their â€Å"Race Together† campaign. The campaign is meant to encourage Starbucks customers and employees to stand up andRead MoreFin 370 Week2 Team Assignment Starbucks Essay1056 Words   |  5 PagesSTARBUCKS PLANNING 1 To understand the relationship between strategic and financial planning we first need to determine both of their meanings. The definition of strategic planning states that it is a â€Å"systematic process of envisioning a desired future, and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.† Strategic planning is a management tool that helps an organization focuses its energy, to ensure that members ofRead MoreStarbucks Questions1152 Words   |  5 PagesStarbucks in US: Too Much Coffee Spilling All Over? Starbucks in US: Too Much Coffee Spilling All Over? Structured Assignment Reference No. RTS0132-2 This structured assignment was written by Shanul Jain under the direction of Muthukumar R, IBSCDC. Copyright  © 2009, IBSCDC No part of this publication may be copied, reproduced or distributed, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or medium – electronic, mechanical, photocopying, recording, or otherwiseRead MoreSQSM OM Starbucks1486 Words   |  6 Pagesï » ¿Student Assignment Covering Form Course/Unit Information Course MBA-On line Unit No. Unit 11 Unit Name Strategic Quality and Systems Management Unit code H/602/2327 Batch E11-E41-SQSM1406 Instructor Information Name Dr. Indranil Bose Phone +971 55 9860258 Skype Email indranil@mywestford.com,indranil@westford.org.uk Assignment Information Full/ Part Assignment Part Assignment Date Assignment Issued 9-06-2014 Date Assignment Due Task-1: 24-06-2014 Student Information (To be filledRead MoreWhat is Market Segmentation?1501 Words   |  7 PagesIntroduction: In this assignment I will write many things about segmentation. It will include an explanation of what segmentation is and how it works in companies. I will also include some examples to help explain and analyse why segmentation is very important to all businesses including my chosen company. During this assignment I will also explain the relevance of segmentation to my chosen company and how they use it as part of an overall marketing strategy. DescriptionRead MoreAs investors it is important to understand the company in which you are looking at. One of the700 Words   |  3 Pagesthat one should look at the statement of cash flows, as it will provide information as to where the company spends its money. This assignment will be looking at â€Å"Eat at My Restaurant,† which is a case study that compares three different well-known companies. The companies in which we will look at are Panera Bread, Starbucks, and Yum Brands, Inc. Panera Bread Starbucks Yum Breads, Inc. Data Reviewed 2010 2009 2010 2009 2010 2009 Net Cash provided by operating activities $1,968,000,000 $1,404,000,000Read MoreSgsdgsxgd1553 Words   |  7 PagesCASE (People in Organization) THE WORK ASSIGNMENT Effie Pardini supervised eleven accounting clerks in the budget and planning department of a large computer manufacturer. None of the clerks had accounting degrees, but all were skilled in handling records and figures. They primarily prepared budgetary plans and analyses for operating departments and their inputs were secured from the departments and from company records. Pardini assigned projects to the clerks on the basis of their interests

Self Actualization, Flow, Happiness And Choice - 1134 Words

Self-Actualization, Flow, Happiness†¦ and Choice â€Å"Happiness is the meaning and the purpose of life, the whole aim and end of human existence.† This quote is attributed to the philosopher Aristotle (384 BC-322 BC) and leads one to ask: What exactly is happiness? It can be defined as a positive emotion, an experience of utter joy, satisfaction with one’s life and a sense of self-esteem and optimism. But there is also one more element that could be the most important: choice. Aristotle also said â€Å"Happiness depends upon ourselves†¦Ã¢â‚¬  and that is just as relevant today as it was 2400 years ago. Abraham Maslow (1908 – 1970) was a pioneer in the field of positive psychology and rather than studying the pathology of mental health, he chose to look in depth at what was right about his subjects’ mental health. In an effort to identify and study people that he thought were exceptional, healthy human beings, in 1943, Maslow established his th eory: Hierarchy of Needs. His original construct encompassed five stages. The first stage included Biological and Physiological needs – air, food, drink, shelter, warmth, sex and sleep. The second stage included Safety needs – protection from the elements, security, stability, law, order and freedom from fear. The third stage began addressing higher level Love and Belonging needs – friendship, intimacy, affection and love from work group, family, friends and romantic relationships. The fourth stage was comprised of Esteem needs –Show MoreRelatedAbraham Maslow, The Motivator Behind Humanistic Psychology1756 Words   |  8 Pagesâ€Å"Twenty-three hundred years ago Aristotle concluded that, more than anything else, men and women seek happiness† Mihaly Csikzentmilyi, psychologist and author of Flow, profoundly states (1). This cannot be further from the truth. There is not a conscious living being has not asked themselves, what will make me happy? An object or the affection of another person are most commonly thought to be the path to happiness while other may think deeper and spiritual connection may be the route. For Abraham Maslow, theRead MoreA Theory Based On The Art Of Loving, Albert Rogers, And Maslow1630 Words   |  7 PagesPiaget’s theory of cognitive development. Each theorist background played an important part in the conception of their theory so each will be discussed. My theory is not a cure but I believe if a person can follow the core beliefs one can achieve happiness. I also draw concepts from Jimmy Valvano who was not a psychiatrist but a college basketball coach who inspired me as well. Muhammad Ali is another figure that I’ve drawn inspiration from in forming my theory. My approach is one of an eclectic natureRead MoreEssay The Self-Actualized Media Mind4558 Words   |  19 PagesThe Self-Actualized Media Mind A musician must make music, an artist must paint, a poet must write,if he is to be at peace with himself. What a man can be, he must be.This is the need we may call self-actualization ... It refers to mansdesire for fulfillment, namely the tendency for him to become actually what he is potentially: to become everything that oneis capable of becoming ... -Abraham Maslow Abraham Maslow, the famous humanist psychologist, believed in the theory of self-actualizationRead MoreCustomer Satisfaction And Employee Loyalty1787 Words   |  8 Pagesparking availability, and other adjacent stores; the interior of the building, which is partly comprised by lighting, music, scents, and width of isles; the general floor plan and design elements, which includes how the products are arranged, the traffic flow, and furniture; and finally, the store’s dà ©cor and point-of-sale customer interactions, such as pictures, degrees, certificates, and price signs. By maintain a current knowledge of the customer base, trending styles, as well as changing demographicsRead MoreHow Does `Lifestyle Branding and Marketing Add Value to Products and Services from the Perspective of Consumers?2487 Words   |  10 Pagessociety is not the product or service offered but the consumer itself. Holbrook amp; Hirshman 1982 â€Å"characterize consumption as a flow of fantasies, fe elings amp; fun, and focuses upon the symbolic, hedonic and aesthatic nature of consumption† thus we can argue that consumption is a psychological process through which people demonstrate social status, happiness and a self-identity. Engel, Blackwell amp; Miniard 1995 defines lifestyle as â€Å"patterns in which people live and spend time and money, lifestyleRead MoreInformal Group Within an Organisation6002 Words   |  25 Pagesto take advantage of lateral linkages. A management team or group with lateral linkages can therefore be created by the corporate management in order to better manage the organisation. Such groups which have been created as a result of the design choices and the development processes in an organisation are different from the informal groups which almost always come into existence in organizations if opportunities exist. The informal groups which can come into being within organizations can come aboutRead MoreHealing Thought the Power of Positive Thinking8418 Words   |  34 PagesGmbH im Universellen Leben Max-Braun-Strasse 2, 97828 Marktheidenfeld/Altfeld, Germany Order No. S 424en ISBN 3-89371-129-5 Table of Contents Reflection I. Thoughts Are Energy 1. Everything Is Energy 2. Positive and Negative Thoughts 3. Thought as Self-acting Entity 4. The Law of Sowing and Reaping 4.1 Everything Comes Back http://www.das-wort.com/en/books/s424en.html (1 of 27) [5/13/1999 10:04:17 PM] Healing Throught the Power of Positive Thinking 4.2 The Pathway to the Soul 4.3 Everything IsRead MorePsychology Workbook Essay22836 Words   |  92 Pages |Page(s) | |1.2 What processes do scientists use to answer questions about behavior and mental processes (pp. 7-8)? | | Key Terms scientific method -A self-correcting process for asking questions and observing natures answers; relies on collecting data, generating a theory to explain, producing testable hypothesis based on the theory and then testing those hypotheses empirically. Exercises Read MoreMotivation and Staff Performance in the Civil Service3462 Words   |  14 Pages Morale is the result of combination of many complex attitudes, workers personal feelings and biases, their values, economic and cultural environment, degree of security physical health, emotional stability, realization of job expectations and the flow of communication between management and the workers. 3 Many authorities believe that production rates are more sharply influenced by morale of the work force than by any other environmental factor. If employees feel that they are treated fairly wellRead MoreOrganizational Behavior8693 Words   |  35 Pagesgo global in China and have their values contradicted; which would have their other customers wandering about the integrity of Disco Global. They could stick with their values and look to each another international market, if China is not the best choice then look elsewhere. Looking at the act itself whether it is considering the merger with China or even having a dilemma looks kind of questionable to me because are Melissa and Brian being true to themselves or are they looking for a quick profit

Real Estate Research Project Brickell House

Question: Describe about the Miami Condo Building Research Project, which includes the research on Brickell House? Answer: Introduction This project is associated with Miami Condo Building Research project which includes the research on Brickell House. Brickell House is a condominium tower which is situated in the Brickell which is located in neighborhood of Miami, Florida. The condominium which is proposed in 2011 is constructed by Newgard Development Group. The length of the tower is about 500 feet and it has 46 floors. The construction of the tower was started in spring time of 2012 and it is opened in 2014. The $ 170 million project has a total of 374 units. In the tower there are 400 sq ft studios as well as 1438 sq ft 3-bedroom units to impress the buyer. There are also penthouses of 1775 sq ft which has got very luxury accommodation (Ballard and Howell). The ground floor of the tower has restaurants and retail outlets. The architect of this condominium is Sieger Suarez who has also designed the 50 Biscayne tower. Research work As Brickell House is the first condominium project since 2007 housing bust it has to analyze several points to complete the project. According to a financing model buyers will need to pay 70 percent of the asking price before completion of the project. The prices of the apartment start around $200,000. To impress the buyer the condominium has several amenities. Some of special features have been summarized in the project like 24- hour help desk, premium concierge, and specialized triple height lobby, totally secure and advanced parking system assisting with high technique, elevators, library lounge, stunning design and architecture, wireless internet system, fully furnished fitness center, family pool and sauna, childrens playroom, excellent security system etc (Jaradat, Whyte and Luck). As the tower is situated at the epicenter of Brickell, it has featured some outstanding hotels and residential complexes around it. Added to these, the rooms are furnished with expansive balconies wi th prominent city view and the view of Biscayne Bay, very luxury walk-in wardrobes with lot of space, advanced HD television, telephone connections as well as high speed internet connection, self controlled heating systems and air conditioning systems. With all the high class accommodations one has to take a look at the prices of units too. According to government data, for an individual condos in Brickell House a purchaser has to pay between $ 200,000 to as much as $ 4.9 million. According to records, 98 percent of the 374 residential units have been sold in less than three months after opening of the Brickell Condo Project. According to Miami Dade County records, the developer Harvey Hernandez has bagged more than $ 157 million and on and average price of $ 489 per square foot. Additionally, about 20 units of Brickell House condo are enlisted for rental market which has an asking price of $ 2,850 per month or $ 3.60 per square foot. Besides, more than 60 condo units are up for res ale at a price of $ 615 per square foot (Rose and Manley). The purchasers are more attracted in the project as it will turn into a symbol of their life style. In the said project Newgard Development Group has secured a $ 27.7 million mortgage from Canyon Capital Realty Advisors, a Los Angeles based company in end of 2013. Through the analysis it can be said that the prices of the units will go up in a staggered pattern. The prices are very high compare to the surrounding projects but yet one must not forget about the quality and the accommodation provided in the Brickell House condominium project. Purchasing a property is far more profitable and better option in this project if someone wanted to stay here for a long time. For investment purpose it will be a good deal too as the prices will increase day by day. Conclusion The Brickell House condominium project is one of the most attractive projects seen in Miami, Florida in recent time. The developer of the project significantly and purpose invested in the project and registered a great amount profit by the project. Purchasers are showed lot of interests though it is very costly to afford a particular unit in the condominium. The demands are very high as people are agreed to pay for the best possible accommodation (Scheublin). That will see a high amount of interest in future too for such projects as well as the housing market. The developer will certainly encouraged by this type of response. In another prospective it can be said that people are more interested to buy this type of residential units to show the class they belong to as well as for investment strategies too. To be honest this research has evolved the future prospective of building such new projects in Miami, Florida as well as the rest of the posh area of the country. References Ballard, Glenn, and Gregory Howell. 'Lean Project Management'.Building Research Information31.2 (2003): 119-133. Web. Ebisike, Obioma Anthony.Real Estate Accounting Made Easy. Hoboken, N.J.: Wiley, 2010. Print. Jaradat, Suha, Jennifer Whyte, and Rachael Luck. 'Professionalism In Digitally Mediated Project Work'.Building Research Information41.1 (2013): 51-59. Web. Kaatz, Ewelina, David Root, and Paul Bowen. 'Broadening Project Participation Through A Modified Building Sustainability Assessment'.Building Research Information33.5 (2005): 441-454. Web. Rose, Timothy, and Karen Manley. 'Motivational Misalignment On An Iconic Infrastructure Project'.Building Research Information38.2 (2010): 144-156. Web. Scheublin, F.J.M. 'Project Alliance Contract In The Netherlands'.Building Research Information29.6 (2001): 451-455. Web.

Restaurant Business Essays - Types Of Restaurants, Restaurant, Food

Restaurant Business The restaurant industry is very competitive, the lifestyle changes created by modern living continue to fuel its steady growth. More and more people have less time, resources, and ability to cook for themselves. The most important things that we have to concern before opening the restaurant is site selection. I have decided to open a restaurant in Seoul Korea near downtown urban setting; it is an area where people would go out to eat. The customer base will come from 3 major segments; ? Colleges and Universities -- There are 3 universities near my restaurant and one of them are within walking distance. ? Local Businesses ? Local Population The food concept and product image will attract 3 different customer profiles; ? The student-- more and more young people have developed healthy eating habits ? The health conscious person of any age or sex -- this includes anyone on a restricted or prescribed diet or those who have committed to a healthy diet. ? Curious and open-minded ? ?if you try it, you will like it.? Through publicity, and word of mouth, people will seek out a new experience and learn that nutritious food can be tasty, fun, convenient, and inexpensive. Products & Related Services My Restaurant will be offering a menu of food and beverages with a distinctive image. There will be three was to purchase these products; table service at the restaurant, take-out from the restaurant, and delivery to home or office. The Menu The menu is moderate sized, and moderate-low priced offering a collection of ethnic and American items with a common theme -- healthy (low-fat, low cholesterol, natural ingredients), flavorful, and familiar. Our goal is to create the image of light satisfying and still nutritious food. Production Food production and assembly will take place in the kitchen of the restaurant. Fresh vegetables, meat and dairy products will be used to crate most of the dishes from scratch. The chef will exercise strict standards of sanitation, quality production, and presentation or packaging over the kitchen and service staff. Service There will be three ways a customer can purchase food. They may sit down at one of the 25 seats in the dining room and get full service from a waitperson. A separate take-out counter will service those who wish to pick up their food. Most take-out food will be prepared to order with orders coming from either the telephone or fax. Delivery (an indirect form of take-out) will be available at certain times and to a limited area. Operations Hours of Operation The restaurant will be open for lunch and dinner 7 days a week. Service will begin at 11:00 AM and end at 11:00 PM. The restaurant will be closed Thanksgiving day. Employee Training & Education Employees will be trained not only in their specific operational duties but in the philosophy and applications of our concept. They will receive extensive information from the chef and be kept informed of the latest information on healthy eating. Systems & Controls A big emphasis is being placed on extensive research into the quality and integrity of our products. They will constantly be tested for our own high standards of freshness and purity. Food costs and inventory control will be handled by our computer system and checked daily by management. Food Production Most food will be prepared on the premises. The kitchen will be designed for high standards of sanitary efficiency and cleaned daily. Food will be made mostly to order and stored in large coolers in the basement. Delivery & Catering Food for delivery may be similar to take-out (prepared to order) or it may be prepared earlier and stocked. Catering will be treated as deliveries. The Competition There are over a dozen restaurants in the downtown area that sell food at similar prices. Although this presents an obvious challenge in terms of market share, it also indicates the presence of a large, strong potential. The newest competitors have made their successful entry based on an innovative concept or novelty. My restaurant will offer an innovative product in a familiar style at a competitive price. My aggressive plans of take-out and delivery will also give us an advantage to create a good market share before the competition can adjust or similar concepts appear. Competitive Strategy There are