Assignment on Starbucks - 3208 Words

1. INTRODUCTION Since opening its first store in Pike Place Market, Seattle, Washington (USA) in 1971, Starbucks has established itself as the world’s leading retailer, roaster and brand of specialty coffee with over with 17,009 stores in 55 countries. The company, which ranks amongst the world’s top 100 global brands according to Interbrand 2006, has an impressive record of sales and profit growth. In FY2006 Starbucks achieved a sales turnover of $7.8 billion, an increase of 22% on 2005, and operating margin of 11.4%. In 2010 the revenue of Starbucks is $ 10.71 billion. Starbucks Headquarters Seattle Starbucks has grown from a single coffee shop in Seattle 40 years ago to a $6.38 billion worth of an international†¦show more content†¦Partnership with Kraft Foods is formed for the distribution of Starbucks coffee into supermarkets. 1999: Pasqua Coffee Co. and Tazo Tea Company are acquired. 2000: Schultz steps aside as CEO to become chief global strategist, while remaining chairman; Orin Smith takes over as CEO. 2001: Mobilestar- This Texas firm, which shared some history with Wayport signed the first contract with Starbucks in January 2001 to build out thousands of locations. 2005: Introduces Starbucks Coffee Liqueur; Acquires Ethos Water. 2007: Feb 14, 2007 was an auspicious day in the history of Starbucks. On that day Schultz sent an e-mail to Donald, copying the other members of the executive team, entitled â€Å"The Commoditization of the Starbucks Experience.† 2008: In early January 2008, Schultz, the company s chairman, again took over the chief executive post as the company reported the worst quarterly same-store sales in its history. In 2008, total international stores became 5113 store 11567store in United States. 2.1 Why was Starbucks so successful? The dramatic explanation of Starbucks prevalence in today s society says their success was due to the creation of a so-called Third Place culture. In reality, it was because an entrepreneur who believed in strong operations management and having a central focus for everyone in the company to follow. This was the long-term vision of Howard Schultz. He was well aware that developing this coffeeShow MoreRelatedCsr Assignment - Starbucks2467 Words   |  10 PagesREsponsibilities ] | Starbucks | Introduction Starbucks is one of the places to find the world’s best coffees. The first Starbucks opened over forty years ago, in Pioneer Square in downtown Seattle, Washington. The owners’ main philosophy was to provide customers with the world’s finest and richest coffee. Over time, and endeavoring this ultimate philosophy, Starbucks expanded internationally and has more than 19000 stores around the world. The management of Starbucks has managed to improveRead MoreStarbucks Case Assignment Essay2276 Words   |  10 PagesStarbucks Case Assignment starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the companys strategic course in developing and strengthening its business. 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Copyright  © 2009, IBSCDC No part of this publication may be copied, reproduced or distributed, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or medium – electronic, mechanical, photocopying, recording, or otherwiseRead MoreSQSM OM Starbucks1486 Words   |  6 Pagesï » ¿Student Assignment Covering Form Course/Unit Information Course MBA-On line Unit No. Unit 11 Unit Name Strategic Quality and Systems Management Unit code H/602/2327 Batch E11-E41-SQSM1406 Instructor Information Name Dr. Indranil Bose Phone +971 55 9860258 Skype Email indranil@mywestford.com,indranil@westford.org.uk Assignment Information Full/ Part Assignment Part Assignment Date Assignment Issued 9-06-2014 Date Assignment Due Task-1: 24-06-2014 Student Information (To be filledRead MoreWhat is Market Segmentation?1501 Words   |  7 PagesIntroduction: In this assignment I will write many things about segmentation. 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Data Reviewed 2010 2009 2010 2009 2010 2009 Net Cash provided by operating activities $1,968,000,000 $1,404,000,000Read MoreSgsdgsxgd1553 Words   |  7 PagesCASE (People in Organization) THE WORK ASSIGNMENT Effie Pardini supervised eleven accounting clerks in the budget and planning department of a large computer manufacturer. None of the clerks had accounting degrees, but all were skilled in handling records and figures. They primarily prepared budgetary plans and analyses for operating departments and their inputs were secured from the departments and from company records. Pardini assigned projects to the clerks on the basis of their interests